Keywords everywhere in bulk12/8/2022 For my beloved Transformer toys and books, I was part of a tiny group of “searchers” that wasn’t relevant enough for my local toy stores and comic book shops to justify the investment. Yeah, those only a few among your audience actually search. This is the realm of low-volume keywords. This Pipedrive case study shows how to rank #1 for a high-volume keyword-yes, not even a longtail one, but a high-SEO-difficulty keyword such like “sales management.” Creating superlative content, leveraging internal links, guest posting and outreach was the right combination for this company to win the SERPs.Įverything is doable when you know how to play your cards! 2. But a big slice of your audience might be interested in a slightly more niche topic like “how to do content marketing for nonprofits.” The generic keyword “content marketing” will be nigh impossible to rank for. So, the perfect point of overlap are keywords with high search volume and low or medium competition.Įven better if the search volume is high but the keyword is longtail. Low-competition to medium-competition keywords (ones that aren’t high-competition) are ones you can feasibly rank for with great content. But naturally, there’s fierce competition for high-search-volume keywords because, when ranked for, they deliver tons of traffic. On-topic keywords with a high search volume allow you to reach the majority of your audience. This is what you go after when you want to target a broader slice of your audience. For a Broad Audience, Choose High Search Volume and Low or Medium Competition When choosing a tool to retrieve search volume for keywords, you have to know the level of detail and the exact data you want to see.īelow are three best practices to help you make sense of search volume data and pick the tools that are spot-on for your needs. Others provide keyword suggestions and let you order keywords by volume, competition and CPC (other valuable data for content marketing, as you may already know). Some are more basic, providing the volume for only a certain number of selected keywords. Therefore, all search volume tools will show you the same thing.īut not all search volume tools are the same. Just a number that shows how many times a keyword is searched on Google or another search engine. You could tell me search volume is just search volume. Best Practices: How to Use a Keyword Search Volume Tool They’ll give you all the data you need to make the smartest keyword and content decisions. That’s why a whole class of SEO tools have been created to research and display keyword search volume. And it means a heck of a lot for your content marketing efforts. The way we measure search volume in content marketing is keyword search volume: How many people are searching for particular keywords on a monthly basis. Search volume means a lot to companies both online and off. If my search for the forgotten robots had been a web search, it would have been a low-volume search.įor these stores to stock them, it would have meant going very “niche,” while they were looking to serve a broader audience and maximize their profits. Nobody looked for them or paid for them, so local stores and toy companies didn’t stock them. I didn’t understand back then, but after growing up I realized it was a simple matter of supply and demand.įew people-maybe nobody-in my area wanted Transformers toys. Why the radio silence? There were many like-minded people who loved the Transformers out there. I was a kid looking for Transformers merchandise-I’ve always been a fan of the big robots!īut the series had been mostly forgotten in my area (a small Italian town) and there were no toys or books about the giant robots in local stores.
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